My Sincere Analysis of Dr. Squatch’s Toothpaste (2024 Version)

Let me start by stating that my husband and I are long-time fans of Dr. Squatch’s fantastic product lineup, spanning from outstanding soaps to alluring colognes. We’ve cracked up at their hilarious commercials more times than I can recall! While Dr. Squatch’s toothpaste has been around for a while, it wasn’t until recently that we had the chance to try it for ourselves.

Marketed as a natural fluoride-free toothpaste, this product promises to turn brushing into a joyride for our entire family by offering two formulas—one for the morning and one at night.

dr squatch toothpaste kit

In this blog post, I review Dr. Squatch’s toothpaste and tell you all about my experience with it.

Packaging and Size

Before diving into the actual product, let’s have a look at the packaging. You can either buy individual tubes or go for the full set, which includes both the day and night formulations. Each tube carries a decent 4.7 ounces of toothpaste. However, the tubes felt a bit small for the product’s price point. It took me roughly two months to reach the end of it, with regular use.

One tiny detail that caught my attention was the production date mentioned on the tube’s backside. They’ve set the shelf-life at six months, which seems fair. While the lack of an ADA seal of acceptance might be a concern to some consumers, it wasn’t a dealbreaker for me personally.

Ingredients and Formula

Let’s talk about ingredients. Dr. Squatch toothpaste is marketed as a naturally derived, fluoride-free product. But it doesn’t just stop at being fluoride-free, the toothpaste contains hydroxyapatite, which contributes to re-mineralization and enamel protection, making it a reliable choice for keeping those molars and incisors healthy.


List of Ingredients (Citrus Mint)

  • Glycerin
  • Water
  • Hydrated Silica
  • Calcium Carbonate
  • Xylitol
  • Hydroxyapatite
  • Sodium Cocoyl Glutamate
  • Cellulose Gum
  • Xanthan Gum
  • Stevia Rebaudiana Leaf Extract
  • Citrus Limon (Lemon) Peel Oil
  • Mentha Piperita (Peppermint) Oil
  • Menthol
  • Melaleuca Alternifolia (Tea Tree) Leaf Oil
  • Camellia Sinensis (Green Tea) Leaf Extract
  • Panax Ginseng Root Extract
  • Mannitol
  • Cyanocobalamin

List of Ingredients (Soothing Spearmint)

  • Glycerin
  • Water
  • Hydrated Silica
  • Calcium Carbonate
  • Xylitol
  • Hydroxyapatite
  • Illite
  • Sodium Cocoyl Glutamate
  • Cellulose Gum
  • Xanthan Gum
  • Mentha Piperita (Peppermint) Oil
  • Stevia Rebaudiana Leaf Extract
  • Gaultheria Procumbens (Wintergreen) Leaf Oil
  • Mentha Spicata (Spearmint) Leaf Oil
  • Cocos Nucifera (Coconut) Oil
  • Eucalyptus Globulus Leaf Oil
  • Tocopheryl Acetate
  • Ocimum Sanctum Leaf Extract
  • Chamomilla Recutita (Matricaria) Flower Extract
  • Serenoa Serrulata Fruit Extract
  • Valeriana Officinalis Root Extract

Now, as a big fan of xylitol-sweetened products, I was thrilled to discover that Dr. Squatch’s tubes contain xylitol as their sweetener. I regularly chew xylitol gum and appreciate how the compound can reduce harmful bacteria levels in the mouth without impacting good bacteria. Furthermore, xylitol encourages mineralization in teeth by enhancing saliva production.

Although I’m not sure why the toothpaste includes two other sweeteners (mannitol and stevia extract), it’s worth mentioning that none of these ingredients promote bacterial fermentation in the mouth. However, the product does leave a sweet aftertaste which might not be everyone’s cup of tea including myself.

Users should also know that xylitol, while harmless to humans, can be toxic for dogs. So, pet owners, be in the know and keep your furry friends far from it.

Personal Experience

Dr. Squatch managed to make brushing an event for the whole fam! I particularly loved the minty wake-up call provided by the citrus mint daytime formula. The nighttime routine was soothed by a spearmint flavor that was pretty fantastic too.

The toothpaste texture, though, came off a bit too dense for my preference. Squeezing it out, especially the last 10% from the tube, required a little bit of effort. It just doesn’t flow smoothly out of the tube like some of the other pastes I’ve tried.

The lack of the typical foaming sensation associated with standard toothpastes might take a little getting used to. But, hey, at least you’re spared the mouth burn that sometimes comes with those extra foamy pastes.


Performance and Effectiveness

Despite the absence of foaminess, the toothpaste performs quite well. I noticed no compromise in either taste or the cleanliness of my teeth. Another big perk is that it doesn’t interfere with the taste of your breakfast or mug of coffee, which is quite unorthodox for toothpaste.

Now, for those seeking pearly-white Hollywood smiles, the toothpaste might fall a bit short. While there was some gradual whitening observed, it was on a minimal side. But the fact that it leaves no unpleasant film or residue in my mouth, unlike some other brands, is a redeeming feature.

Price and Value

check price

One con was the price. With the toothpaste priced at $22 for the pair, it feels a smidge too steep for the size of the tubes. On top of that, there are shipping costs to contend with, which further elevates the overall expense. Additionally, if you consider buying the tubes individually, they cost $12 per piece, which deliberately pushes consumers towards purchasing the full toothpaste kit instead.

Final Thoughts

To sum up, I enjoyed my experience with Dr. Squatch toothpaste, and the excitement the brand brings to dental care has been refreshing. However, the steep price and mixed feelings about the sweet aftertaste mean that I’m on the fence about whether or not the product is truly worth the investment. I believe it’s essential to weigh the pros and cons and make your decision accordingly. As with any product, it’s all about finding the right choice for you and your needs. The unique formula, fun branding, and enjoyable flavors make it a fascinating contender in the world of oral hygiene, but your mileage may vary depending on personal preferences and financial considerations.

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