I’ve always had a soft spot for beautifully crafted soaps, and Wavertree & London Natural Soap caught my attention with its promise of natural ingredients and a luxurious feel. Based in Australia, this brand emphasizes sustainability and high-quality production. But does it live up to the hype? After using several varieties of their soaps, I’m here to share my honest experience—the good, the bad, and everything in between.
Packaging
First impressions matter, and Wavertree & London’s elegant, paper-based packaging sets a sophisticated tone right away. The wrappers feature botanical illustrations and muted colors that exude an understated elegance. It’s a great gift-worthy presentation.
While the packaging is recyclable, it lacks resealability, meaning you’ll need to find your own storage solution once the soap is opened. The soap itself is a standard rectangular bar weighing 200g (7 oz), which is noticeably larger than many conventional soaps.
I appreciate that the packaging includes clear information about ingredients and scent, though it would be even better if it allowed you to see the soap’s color and texture before opening.
Overall, the packaging feels premium and practical, though if resealability or tamper-evidence is a priority for you, you might feel slightly let down.
Ingredients
One of the main reasons I was drawn to Wavertree & London is their emphasis on natural ingredients. The soaps are made in Australia using sustainable palm oil and are vegan-friendly, which will appeal to many eco-conscious consumers.
The formulations are free from artificial colors, preservatives, or detergents, making them ideal for those with sensitive skin. Key moisturizing agents include shea butter, while some varieties feature natural exfoliants like oatmeal.
However, I would love to see more transparency regarding the exact source of ingredients. For those who prioritize knowing where their products come from, this lack of detail could be a concern.
The brand doesn’t explicitly claim to be hypoallergenic, but the gentle, natural formulation might work well for sensitive skin types. It’s also worth noting that they use Certified Sustainable Palm Oil (RSPO Certified), which is reassuring from an environmental perspective.
Scent
If there’s one thing Wavertree & London excels at, it’s scents. The brand offers an impressive variety of fragrances, ranging from floral and fruity to herbal and gourmand.
Some of my personal favorites are French Pear, Lemongrass & Lemon Myrtle, and Lavender. I appreciate how accurately described each scent is. For example, the Gin & Tonic variety genuinely smells like the cocktail—a fun twist that my husband couldn’t stop commenting on!
The scent strength is just right—medium, noticeable but not overpowering. Thanks to the triple-milling process, the fragrance lasts for the entire lifespan of the bar. I also love their seasonal and unique scents like Winter Pine and Espresso Martini, which keep things fresh and exciting.
Overall, the variety and longevity of their scents are standout features. However, if you prefer completely unscented soaps, you might be out of luck with this brand.
Effectiveness
In terms of performance, Wavertree & London soaps tick all the right boxes. The triple-milling process ensures a rich, creamy lather that feels luxurious and indulgent.
The soap lathers quickly and rinses cleanly without leaving any residue, even in hard water. It does a great job of cleansing the skin without stripping away natural oils, which I really appreciate.
After each use, my skin feels soft and moisturized, likely due to the inclusion of shea butter. While the brand doesn’t specifically market its soaps as antibacterial, they do offer deodorizing properties that help eliminate odors.
Certain varieties also include natural exfoliants, which is a nice touch for those seeking a little extra skin care. The soap is gentle and non-drying, making it suitable for most skin types. However, if you have very specific skin concerns, like acne or eczema, you might want to do a patch test first.
Overall, these soaps provide a luxurious, effective cleansing experience that leaves your skin feeling soft, refreshed, and lightly scented.
Size and Lifespan
One of the standout features of Wavertree & London soaps is their impressive size. At 200g (7 oz), these bars are larger than most conventional soaps, and their triple-milled formulation ensures they’re hard and long-lasting.
From my experience, a single bar can last several weeks with regular daily use. The soap is durable and doesn’t crack or crumble easily—a common issue with softer, handmade soaps.
The brand’s focus on quality and durability means you get great value for money, considering how long each bar lasts. However, there’s no specific travel size available for the bar soaps, which might be inconvenient for frequent travelers. They do offer liquid soap options in 500ml bottles, which could be more travel-friendly.
Overall, the size and lifespan of these soaps make them an excellent investment for anyone who values quality and longevity.
Brand Reputation
Wavertree & London has built a solid reputation as a trusted, family-owned brand with a focus on natural ingredients and sustainability. The fact that the soaps are Australian-made resonates well with local consumers who prefer to support homegrown businesses.
The brand uses a traditional French triple-milling process, known for producing high-quality, luxurious soaps. Their commitment to using sustainable palm oil is a significant draw for environmentally conscious buyers.
Customer feedback is generally positive, with many people praising the scents, lather, and moisturizing properties. The brand’s unique scent combinations and elegant packaging make these soaps a popular choice for gifts.
Overall, Wavertree & London’s strong brand reputation reflects their commitment to quality and sustainability, making them a trustworthy choice for luxury soap lovers.
Price and Value
In terms of pricing, Wavertree & London falls within the mid to high range for luxury soaps, typically costing $8.95 to $12.95 AUD (around $6 to $9 USD).
Given the premium ingredients, triple-milling process, and long lifespan, I believe the price is justified. These soaps also have a long shelf life, making them a practical choice for those who like to stock up.
The brand offers gift sets and bundles, which can increase overall value. Occasionally, they run sales and promotions, and they offer free shipping on larger orders.
Compared to other luxury soaps, Wavertree & London provides excellent value for money. While it might be seen as an occasional splurge, the longevity and quality make it a worthwhile investment.
Availability
Wavertree & London soaps are widely available both online and in retail stores across Australia. You can buy them from their official website, other online retailers like Amazon, or specialty stores and boutique gift shops.
Additionally, you might find them at local markets and craft fairs, which provides a chance to experience the products firsthand. Availability may vary by location, and some scents may be seasonal or limited edition.
Pros & Cons
- Natural ingredients
- Vegan-friendly
- Wide range of unique scents
- Long-lasting bars
- Elegant, recyclable packaging
- Moisturizing and gentle on skin
- Australian-made and family-owned
- No resealable packaging
- Not hypoallergenic
- No travel-size bars
Overall Rating
After trying several varieties of Wavertree & London Natural Soap, I can confidently say these soaps offer luxury, effectiveness, and great value. The diverse range of scents, natural ingredients, and long-lasting quality make them a worthwhile purchase for anyone seeking a high-quality soap.
While there are a few minor downsides, like the lack of resealable packaging and travel-size options, the overall experience is positive. I would rate Wavertree & London Natural Soap a solid 9 out of 10. It’s an affordable luxury that delivers on its promises and brings a touch of elegance to your daily routine.
